The Marketing and Brand Management team is an in-house, on-campus, creative group ready to assist the University community in solving its marketing and visual communications needs. We work on all university-wide, strategic brand-level marketing, including recruitment marketing, integrated campaigns, brand activations, brand commercials and videos. We also offer campus-wide support in a variety of design projects such as postcards, annual reports, displays, pole banners and installations across campus. MBM can assist in navigating the creative process from concept to production.
The talented MBM team has an in-depth knowledge of the various University audiences and has the skill and creativity to visually communicate messages that shape how our audience perceives CSU.
Services Available
- Strategic Marketing Plans
- Messaging Strategy
- Support for Media Planning and Buying
- Integrated Marketing Campaigns
- Brand Activations and Installations
- Signage and Wayfinding
- Brand Guidelines and Standards
- Visual Brand Language Documents
- Branded Publication Templates
- Slide Deck Templates
- Publication design
- Advertising design
- Display and environmental design
- Illustration and Iconography
